For the first time since it’s launch three years ago, Zwift today sent out the dreaded “our prices are changing” email to its members.

The new price will be $14.99 per month and is effective today for any new member.

We raised our monthly membership in order to continue to make Zwift a bigger, better and more beautiful experience to help you improve your cycling performance and achieve your fitness goals. From a scrappy little team that could all fit around a table and share a meal, Zwift’s staff continues to grow with programmers, artists, designers, testers, community managers, coaches, and an around the clock support staff working to help Zwifters when you have questions.

That’s up from the $10/month or a 50% price hike. That’s 50% increase in their monthly revenues. According to some unconfirmed reports, Zwift has close to 300 thousand members in total and close to 100 thousand paying members.

It’s common to see close to 2,000 or 3,000 users logged in at one time. Just last week, their servers crashed because of the large numbers of concurrent users that were trying to login to the platform at the same time.

You can head to Zwift and read all the FAQs about the price hike but here are few things that you should know:

  • Current paying members will continue to pay $10/month until November 15, 2018.
  • Any member who has paid for at least one month of Zwift membership, either directly or indirectly through one of their partners or a gift card or created an account will have the opportunity to signup at the former rate by December 15, 2017.
  • Current members: if you leave and come back before November 15, 2018, you will be receiving the grandfathered pricing until November 10, 2018.
  • If you used the free trial with an account created before November 16, 2017, but never purchased a membership, you are eligible to join Zwift for $10/month, but you must join before December 15, 2017.

What do you think of the price increase? Would you still continue to use it or replace it with something else?


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  • I was going to sign up for Zwift, but due to the price increase I have decided to go with an alternative. To increase the price %50 is a bit must and says a lot about the company. Even if the lower the price back down I will probably never use the product because I just look at the company differently now.

    It would of been smarter for them to do something like increasing the price, but still allow people to get it for $10 if the sign up for a year membership. This would have increased revenue, because people who only use it for part of the year would be paying for it the whole year. It also would of pissed of less people like me.

    It is obvious the company is poorly run and those making decisions have no common sense.