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Ironman Announces a Multi-Year Partnership With Rouvy

IRONMAN today announced a multi-year partnership with the virtual cycling app ROUVY. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer virtual IRONMAN and IRONMAN 70.3 bike courses on its platform based on real courses.

All these courses will be high-quality video footage with Rouvy’s Augmented Reality integration. Augmented Reality overlays animated 3D objects on real video courses. I did a review on this back in 2018 which you can read and watch here.

According to Ironman, this platform will be an integral part of the IRONMAN VR Pro Challenge and compete in the Ironman Virtual Racing series launching soon.

This partnership is a cornerstone of our virtual racing strategy. ROUVY is an exciting platform for athletes to use to compete in the IRONMAN Virtual Racing Series. The platform will also be an integral part of the IRONMAN VR Pro Challenge

Matthieu Van Veen, Chief Revenue Officer of The IRONMAN Group

ROUVY will offer up to 35 IRONMAN and IRONMAN 70.3 bike courses on its platform The first route to be created will be of the IRONMAN 70.3 Boulder triathlon in Colorado.

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