indieVelo might not be a household name in the indoor cycling space yet. It’s a smaller project that’s been quietly picking up speed. Since the announcement that Wahoo RGT would be shutting down, there’s been a noticeable migration to indieVelo. Numerous dedicated RGT enthusiasts have begun to gather at indieVelo, establishing their own clubs and making it their new go-to virtual cycling hub.
As I’ve said before, competing in the indoor cycling market is like an uphill battle, dominated by two heavyweights: Zwift and Peloton. Zwift has won over the hardcore cyclists with its competitive environment, while Peloton has secured a loyal following with its dynamic, instructor-led sessions.
indieVelo is steering through this tight competition with a laser focus on the technology that serious cyclists care about the most: from performance verification to realistic ride physics. The creator has acknowledged that going head-to-head with the big players isn’t the goal; instead, they’ve embraced a unique approach. In this video, I’ll delve into how indieVelo’s founder is strategically positioning the app to stand out in this challenging market.
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