Rouvy, the indoor virtual cycling app, announced a new pricing structure that will take place on October 1st. The new pricing structure will increase the monthly subscription from $12 to $15 per month. Also, Rouvy AR will no longer be free and will be included as part of their new subscription plan.
All features offered by Rouvy will be included under the new subscription plan umbrella. So Rouvy AR, workouts, and all their video routes and route creation will be included for $15 per month.
- From August 19th, 2020, all expired trial accounts on ROUVY will require an active subscription to continue using ROUVY AR features.
- Effective from October 1st, 2020 ROUVY’s monthly subscription will be available for purchase at the price of $15 per month.
- For current subscribers, the current pricing plan will not change and guaranteed for life.
- ROUVY no longer supports the purchase of subscriptions via iTunes and Google Play.
“To be able to work on desired features, we need resources that would allow us to grow our team.” Petr Samek, Rouvy CEO said in an email sent out to Rouvy members. “In the last 21 months, Whilst ROUVY AR has been uncharged, we have introduced over 130 AR routes, new avatars with custom jerseys, new races with our partners and much more.
To manage sustainable development, we feel the need for the introduction of a subscription plan for ROUVY AR and an update of the existing pricing plans. That is why, after 21 months of keeping ROUVY AR free of charge, we are now introducing a subscription plan.“
Rouvy Augmented Reality (AR) simulation technology that overlays 3D objects over real-life video footage, has been in development for the past two years. ROUVY has rolled out over 130 AR routes, new avatars with custom jerseys, digital races with the pro riders and triathletes, and an official partnership with IRONMAN and race organizers from around the world.
Earlier this year, they introduced “The Digital Swiss 5” racing series that was organized with the Tour de Suisse. Then, as the pandemic rolled in and races got canceled everywhere, Rouvy became the official cycling platform for the IRONMAN races.
As part of the new pricing structure, Rouvy is scratching off the annual and six months discounted subscription options and only offering one monthly option.