Smart Trainers Black Friday/Cyber Monday Guide 2021: Here is What To Expect

It’s this time of the year again. We are all back indoors riding our trainers as we go through the winter months in the northern hemisphere. If you are in the market for a new smart trainer, get your credit card ready. In this post, I will walk you through what to expect during the 2021 holiday season.

November is your best chance to get a good deal on new trainers – at least in the United States. Don’t wait until later this year thinking you might get a better deal around Christmas or the New Year. I expect to see deals starting this weekend into Black Friday/Cyber Monday week. After that, the deals on smart bike trainers will be gone and possibly trainers will even be out of stock.

The best way to track these deals is by following SMARTBikeTrainers on Twitter or Instagram. I will post about these deals as they come in. This guide is for U.S retailers only.


Wahoo is running a 10% OFF sale TODAY (CYBER MONDAY) ONLY. I expect this to be the last sale we will see on Wahoo KICKRs. I expect these trainers to sell out fast. If you have been waiting on a deal, this is your last chance.

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NormaTec Pulse 2.0 $900$800I use these NormaTec after hard days and races. One of the best recovery devices I’ve used. This is a great deal!
Apple AirPods Pro $250$180I use the AirPods Pro for all my runs and at the Gym.
Garmin Edge 130 Plus$200$150Great deal on this bike computer.
Garmin Edge 830$400$350Great bike computer
Garmin Edge 530$300$250Great bike computer and a bit smaller than the 830. This is my go-to Garmin Edge for most rides.
GoPro HERO10$500$450Only $50 off but not a bad deal
Withings Body Smart Scale$60$45Integrates well with Zwift and other platforms.

Garmin 010-12883-00 HRM-Dual Heart Rate Monitor
$70$55Dual ANT+ and BLE heart rate monitor. Lowest price I’ve seen for this.
Insta360 ONE X2$430$387This camera is my go to 360 camera for most of my bike action shots. This is the lowest price I’ve seen in a while on this camera.
Insta360 GO 2$300$270This is a great camera for hard to get shots. It’s tiny size makes it easy to carry and put on all kind of places. This is a great price on this tiny camera. You can watch my review here
Insta360 One R$550$467Great all around action camera for taking 4k videos and 360 videos. You can watch my review of this camera here.
GoPro Hero10 Black with Dual Battery Charger.$570$519This is a pretty good deal for GoPro HERO10 Black with Dual Battery Charger + Battery and dual battery charger
KOM Cycling Rocker Plate$450 $419 This is a pretty good deal on this rocker plate. This is a solid rocker plate and easy to setup and use. My watch my full review of this rocker plate here.


Garmin fenix 6 Pro SolarGarmin fenix 6 Pro Solar$800$545$260 Off this watch is a solid deal.
Garmin Forerunner 745$500$400$100 off making it a solid deal
Garmin Forerunner 945$600$500$100 off making it a solid deal
Polar Grit X$430$34015% Off this GPS watch. This is a solid watch with great battery life.
Polar Vantage M2$300$24120% Off this GPS watch. This is a solid watch with great battery life.
Wahoo ELEMNT RIVAL$380$300For triathletes, this watch does it all and integrates well with Wahoo ELEMNT Bike Computers.
Apple Watch SE$280$23920% Off is the biggest discount I’ve seen on this watch

Note: these dates are still preliminary estimates based off of previous years’ sale schedule.I will update this post as these dates are confirmed.


WHEN: November 5, 2021 –
HOW MUCH: 20% OFF one full-priced item.
MEMBERSHIP: Expedition Perks Membership (Free)

Backcountry‘s Black Friday sale typically begins about a week before Thanksgiving weekend and ends on Cyber Monday. However, there is a 20% off one full-priced item sale expected to start this Friday. I am not sure if that’s a one-day type sale, and if it will include smart trainers. But expect to also see Black Friday sales starting November 17, 2021, and end around Cyber Monday. Backcountry offers free shipping on trainers.


REI requires you to be an REI member to take advantage of this sale which will cost you $20 for a lifetime membership. You get an average of 10% back on all purchases at the end of the year. So this membership pays for itself if you spend over $200.

WHEN: Expected on November 12, 2021, to November 22, 2021.
HOW MUCH: 20% OFF one full-priced item.
MEMBERSHIP: Requires an REI Membership.

REI is a major retailer that runs a 20% member sale right before Black Friday. Generally, their members’ event starts two weeks before the Thanksgiving Holiday. You can apply the 20% off to one full-priced item. You have to be an REI member to take advantage of this sale which will cost you $20 for a lifetime membership. You get an average of 10% back on all purchases at the end of the year. So this membership pays for itself if you spend over $200.

In years past, this sale included smart trainers including trainers from Tacx and Wahoo.

REI charges for shipping unless you opt to ship to a store near you. They have a 90-day return policy on bike trainers and any GPS-enabled devices like a Garmin watch for example.


Wahoo runs some kind of sale on Black Friday and Cyber Monday. Also, expect to see some discount on their bike computers and other items from their online store.

For CyberMonday, Wahoo usually does another sale. My expectation this year is, we will see 10-20% off everything in their store. We might also see another big sale on refurbished trainers. Refurbished are generally a good option and come with a full 1-year warranty.

Wahoo doesn’t usually charge for shipping within the continental United States. 


Amazon is a hit or miss when it comes to smart trainers. I haven’t seen an official start date of their Black Friday, but expect to see Amazon Black Friday deals on a regular basis on this page. Amazon is a good place to find really incredible deals on AirPods, Garmin Fitness Watches, Apple Watches and other fitness items. As far as smart bike trainers, they don’t carry any Wahoo brand bike trainers. However, we might find deals on other brands from Elite, Garmin, Saris, and others.


Getting a refurbished KICKR or KICKR CORE will save you a few hundred dollars. Wahoo certifies each one of these trainers and makes sure they are in working order. Cosmetically, there might be some scratches or nicks if you don’t mind that. You also get the same 1-full year warranty on a refurbished as you get on a new trainer.

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Thanks for reading and happy shopping!

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