Peloton Rival Zwift Bets on Hardcore Racing In Your Living Room
The exercise app has a loyal following among e-sport racing competitions, avid cyclists and investors.
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When the Tour de France was postponed at the start of the pandemic, Zwift Inc. came to the rescue with a virtual version of the world’s most prestigious cycling race.
Zwift is well known among weekend warriors as a way to train or compete when it’s too cold or rainy to go outside, or it’s just more convenient. The exercise app connects cyclists riding their bikes inside to real-time races in virtual worlds through a mobile device, computer or Apple TV.